The #1 Marketing Automation Platform for Athletes

Million's mission is to make it easier for athletes to manage, own, and monetize their content

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Welcome to Million, select a player to get started...

Million is the Athlete’s CMO

Capture and analyze player audience data from social, email and site

Create player-branded websites for sponsorship, merchandise, charity

Produce & promote player marketing campaigns, through automation tools

Measure digital brand value vs. league peers

Produce custom video and editorial content

Brand Features

Custom Site & Domain

Logo & Branding

Press & Media Kit

Social Media Graphics

Sponsorship Templates

Revenue Dashboard

Content Features

Blog Post Automation

eCommerce Store

Analytics Dashboard

Social Post Automation

Tracking Links

Event Calendar

Audience Features

Influencer Networks

Contests & Giveaways


Email Newsletters

SMS Notifications

Push Notifications

Data Features







Management Features

Multi-Site Management

Player Association Reports

GDPR Policy

Payout Management

Multilingual Support

White-Label Login

"Every active and former player deserves a world-class brand to support them off the ice. Million enables agents to offer these essentials to players without hiring an expensive agency or CMO."

Bryce Salvador
Former NHL Captain, Entrepreneur, and Analyst @ MSG

"In working with hundreds of hockey players and content creators, we've engineered a formula to build hockey brands quickly and effectively. Our goal in partnering with Million is to share this framework with agents and grow the greatest sport in the world."

Lee Elias
Founder of WeLive.Hockey & Hockey Wraparound


Calling all NHL Agents

Wednesday, March 6, 2019

We're excited to announce three new features we've recently released, based on customer feedback. 1) Million's Brand Equity Score 2) Content Marketplace and 3)Content Automation. We've designed these features with two critical needs in mind - save our customers time and make them, and their players more money.

Million Studio

Your Platform

Create a custom branded content site with posts, challenges, and giveaways. Invite content creators to collaborate.


Million Network

Your Audience

Don't risk getting banned or demonetized from social platforms. Own your brand relationships and audience data.



Find a plan for your athletes



per site
Recommended for Small Agencies
  • 1 to 10 Custom Sites
  • First 1,000 Subscribers Free
  • Newsletter
  • Store
  • Branding
  • Reporting
  • Domains and Hosting
Select Plan


Per Site
Most Popular Plan for Athlete Networks
  • 11 to 20 Custom Sites
  • First 2,500 Subscribers Free
  • Newsletter
  • Store
  • Branding
  • Reporting
  • One Free Application Per Month
Select Plan


Per Site
Create a Powerhouse Network with all your Athletes
  • 21+ Custom Sites
  • First 2,500 Subscribers Free
  • Newsletter
  • Store
  • Branding
  • Reporting
  • First Access to NHL Player Contests
Select Plan

Get Started

Access hockey influencers

Customize the platform to your agency

Includes 10,000 SMS / Email contacts

Includes up to 10 players

Founding Agency

  • 3 Players
  • 10,000 Subscribers


  • 10 Players
  • 25,000 Subscribers

Get started today!

Unlimited support and customization of your site

The first 100K subscribers are included

Every 10,000 subscribers after your first 100,000 is only an additional $50 per month

Annual plan includes white-labeled login and first 250K subscribers


How long does it take to set up Million?

The first version of branding and sites will be available to review in 24 - 48 hours.

Is Million a design agency?

No. Million uses a propietary CMS and player data to generate designs and marketing assets for players.

What are subscribers?

Subscribers are fans who sign up for a player's email or SMS newsletter.

What are payouts?

Payouts allow agencies and players to generate revenue from merchandise, sponsorships, and subscriptions. Choose your own agency commission rate (typically 20%). Million retains a 5% processing fee on all transactions. The rest goes to the players.

Do you offer discounts?

We offer discounts to agencies who pay quarterly or annually.

What are NHLPA reports?

The NHLPA requires players to report every sponsorship transaction. We simplify this process by sending you a monthly report and making sure your players stay within NHLPA regulations.

Get Started


Our Team: Million’s roots are in sports and marketing science. We are athletes and data nerds who have honed our craft from our time at companies like Facebook, Twitter, Jebbit, Datto, and TB12. We have built enterprise marketing platforms and created content campaigns with leading brands and influencers.

Management Team: Nicholas Lemieux, Zach Jonas, Conor Odell, Patrick DiCenzo

Investors: Dominique Easley (NFL), Jason Robins (DraftKings), Ken Isaacson (MLB & AAF), Tracy Deforge (The Players’ Impact), Kirstan Barnett (Kbb Capital), Sandra Richter (Soofa), Bryan House (Neural Magic)